T: +61-7-3221 5677 - Enquiries: enquiries@walshs.com.au - Mortgage Broking: lending@walshs.com.au

Walshs

Establishing rooms? Do it well, and you’ll be primed for success!

One of Queensland’s leading financial planning, accounting and lending firms for medical and private clients. Providing accounting, mortgage broking and strategic financial planning advice.

T: 61-7-3221 5677
Email: enquiries@walshs.com.au

Walshs
Level 24/10 Eagle Street, Brisbane QLD 4000

Open in Google Maps
  • Medical Clients
  • Private Clients
BOOK A MEETING

Walshs Insights

Establishing rooms? Do it well, and you’ll be primed for success!
Tuesday, 27 September 2022 / Published in Walshs Blog

Establishing rooms? Do it well, and you’ll be primed for success!

Are you considering establishing your own private practice? There are a number of general and professional factors to cover to ensure you get it right. Julian Muldoon, Director and Founding Partner of 1Group Property Advisory provides us with some key considerations to think about when it comes to this big decision.

There’s an incredibly important aspect of starting a private practice which is often not given the time and energy commensurate with its importance. We are talking about finding the right location AND securing the right property for your private practice.

Unfortunately, many doctors get this part wrong. And that’s not surprising, as it’s complex and not something to learn ‘on the fly’. Each parameter counts and every decision is final.

 

Why is location strategy important?

 

Choosing the right location is such a vital decision and a critical step in launching (or relocating) your practice. Getting it right can mean huge upside for you and your business. We’re talking about:

  • Successful launch of the practice – being profitable quicker
  • Security of tenure and market share
  • Attracting the right doctors and other team members,
  • Wealth creation for you

But on the other side of the coin, overlooking something in your strategy can lead to you wasting your time, energy and regretting the decision for years to come. We have found that a lot of doctors can get caught up in what seems convenient or right, rather than aligning their location strategy to what’s optimal for the target market or their business model. So, here we will provide you with a few key things to look out for when developing your location strategy so you can avoid some common pitfalls.

 

General Considerations

 

No matter the property, there are usually some common aspects to consider. Now this is not an exhaustive list and there is more to it, but a few things to keep in mind include:

Zoning and planning overlays

  • The site must be zoned appropriately and it’s important to know whether the size and scale of the project would be supported by council.

Parking

  • Is there adequate parking spaces for patients and staff?

Accessibility

  • You want a site that is going to be easy to find, park at and enter.
  • Will patients have a good experience locating your practice and navigating the building?
  • Is the site accessible and convenient for the doctor/s?
  • Is it compliant?

Property

  • How well does the building convert to healthcare use?
  • What are the expected project costs? Are you over capitalising?

 

Professional Considerations

 

Now, depending on your profession, there are likely some specific things to consider, to give yourself the best chance at success.

Potential practice location – what should I consider?

  • Other medical practices
  • Other health services
  • Pharmacies
  • Hospitals
  • Aged care services
  • Community facilities
  • Transport infrastructure
  • Pathology and diagnostic services

Consider the above list. Depending on your field, some of the suggestions there may be vital, or they may be irrelevant. Either way, it goes to show the sort of things you should be thinking about and the vast number of moving parts and integration points.

 

Other professional considerations might also include:

Target Market / Demographics

  • Who is your core client?
  • Where do they live, where do they frequent? What else do they need that you can leverage off?
  • Your location would likely be different if your target market is the older population versus if it were young families.
  • Looking at demographics can reveal incredibly important information about your market and what they value.
  • What sort of income and work statistics are prevalent in the area? This is particularly important depending if you bulk bill or have patients that primarily use private health and pay per visit.

 

Competition

  • What competition is nearby?
  • What other complimentary medical services/businesses are nearby?
  • Is there enough target market to share between your competitors and your new practice in your ‘catchment area’?
  • With dental, veterinary and primary health businesses, it’s best to try and ‘own’ a catchment area.
  • Where are the service gaps?
  • Does the area have sufficient patient numbers to share around or very high population growth to support the new services.

 

As you can see, it’s quite involved.

There’s so much to think about and little margin for error, which is where engaging partners like 1Group Property and Walshs can play a big part in formulating a solid and successful plan.

To discuss your next property decision in conjunction with your future financial plan contact Walshs for an introduction to 1Group Property.

By: Julian Muldoon, Director, 1Group Property Advisory

 

 

  • Tweet
Tagged under: 1Group property, Brisbane finance, brisbane medical accounting, Brisbane medical practice, Business, financial planning, Medical Accountants Brisbane, medical practice, private practice, Property, Property development, property leasing, queensland

What you can read next

Establishing rooms? Do it well, and you’ll be primed for success!
Undertaking Property Development Projects
Establishing rooms? Do it well, and you’ll be primed for success!
How can you ensure success in your business journey?
Establishing rooms? Do it well, and you’ll be primed for success!
Tax Update, Spring 2018

Recent Posts

  • student at desk working out loan debt with a clock and graduation cap on the desk

    What’s Happening with the Government’s Promised 20% HECS-HELP Reduction?

    The Albanese government’s promise to cut studen...
  • Busy Medical Centre reception area with a visiting family and two staff in scrubs

    Starting a Medical Practice in Queensland: How to set up for financial success

    Establishing your own medical practice is one o...
  • Brisbane home with map showing Brisbane location

    Where should you invest in Brisbane? Top property insights for smart buyers

    At Walshs, we’re all about helping you make sma...
  • Australian Orthopaedic Association regional Alliance Partnership with Walshs in Queensland Announcement

    Walshs is Proud to Support AOA Queensland as a Regional Alliance Partner

    Walshs has strengthened ties with the Australia...
  • 2 women and a man in a blue suit in a tax meeting - they are happy and smiling

    Maximise, strategise, save! Tax Planning that pays in 2025

    Gone are the days of setting a tax strategy at ...

Contact

  • PHONE: 61-7-3221 5677
  • FACSIMILE: 61-7-3221 5744
  • EMAIL: enquiries@walshs.com.au
  • MORTGAGE BROKING: lending@walshs.com.au

Location

  • OFFICE: Level 24/10 Eagle Street, Brisbane QLD 4000
  • POSTAL ADDRESS: GPO Box 12, Brisbane QLD 4001
Establishing rooms? Do it well, and you’ll be primed for success!

Connect with us

MAKE AN ENQUIRY OR BOOK A MEETING HERE
Establishing rooms? Do it well, and you’ll be primed for success!
Establishing rooms? Do it well, and you’ll be primed for success!
Establishing rooms? Do it well, and you’ll be primed for success!
Establishing rooms? Do it well, and you’ll be primed for success!
Establishing rooms? Do it well, and you’ll be primed for success!
Establishing rooms? Do it well, and you’ll be primed for success!
Establishing rooms? Do it well, and you’ll be primed for success!
All advice on this site is general in nature and does not take into account your personal circumstances. Please do not hesitate to contact one of our adviser accountants or financial planning advisers if you have a query that is specific to your circumstances.
ABN 11 248 978 295 Walshs Financial Planning Pty Ltd AFSL 432636 ABN 82 122 293 912 Corporate Authorised Representative No. 463774 of Walshs Finance Australian Credit Licence 459119

Liability limited by a scheme approved under Professional Standards Legislation.
  • Privacy Policy
  • Financial Services Guide
  • Credit Guide
  • Complaints Policy
TOP
lending-15-min-ph

If the time you would like is not available, please contact our office on 07 3221 5677.

Make a booking with Darole Evans

If the time you would like is not available, please contact our office on 07 3221 5677.

GET IN TOUCH

If you would like a Walshs adviser to contact you or to receive marketing material from Walshs and/or be advised of upcoming seminars and events please provide your contact details.
[contact-form-7 id=”18018″ title=”Contact form 1″]

Book 15 minute lending call

If the time you would like is not available, please contact our office on<br>07 3221 5677.